FABREO

Bringing food and beverage manufacturers together through education and exploration.

The food and beverage industry in the Columbia Basin reaches not only all over the nation, but all over the world.

Local “export expert” Gary White approached us about branding this new venture put together by TRIDEC (who is the main source of support for FABREO). Gary has wonderful tastes, and had a pretty well thought out vision for what he wanted FABREO to look and feel like.

We listened carefully to Gary’s suggestions, considered his goals for this new venture, bounced some ideas off of him, tightened up and refined those ideas, and ended up with a new brand identity that perfectly meets the needs — and more importantly, the ‘vibe’ — of this new organization.

WHAT WE DID:

Eat with your eyes.

While FABREO exists as an industry marketing and networking organization, let’s be honest: we all “eat with our eyes,” and there are few things better than seeing fresh, gourmet food in high definition (except, of course, eating it).

With that in mind, we made sure to make high-res photos of fresh fruit, vegetables, and wine the centerpiece of the visual brand.

Eat with your eyes.

While FABREO exists as an industry marketing and networking organization, let’s be honest: we all “eat with our eyes,” and there are few things better than seeing fresh, gourmet food in high definition (except, of course, eating it).

With that in mind, we made sure to make high-res photos of fresh fruit, vegetables, and wine the centerpiece of the visual brand.

All mediums covered.

We took everything we learned and built in the branding stage and used it to make print collateral as well as a responsive website that features more information about the local food and beverage industry. One of the key features of that website is a page with information about their annual expo. We created a custom-coded, responsive booth map to show who is exhibiting, and where they’re located on the trade show floor.

All mediums covered.

We took everything we learned and built in the branding stage and used it to make print collateral as well as a responsive website that features more information about the local food and beverage industry. One of the key features of that website is a page with information about their annual expo. We created a custom-coded, responsive booth map to show who is exhibiting, and where they’re located on the trade show floor.